First things first, YES cold messaging on social media is effective – when, and I stress when, it’s done properly. It is possible you’re familiar with, or in the event you are guilty of messages that start with ones like this.
Cold Messaging on Facebook, Real Examples
– When it comes to making money, are you married to your job or do you keep your options open?
– [insert novel, followed with] If I sent you some information now to look at ASAP it takes two minutes.
– OMG! Have you heard of [insert company name]?! You HAVE to take a look at what I’m doing!
… You get the idea right? These are all excerpts of real Facebook messages received in the past couple days through cold messaging on Facebook. Bottom line here, don’t do this. I am not saying it never works, it frightens me a bit that it does – but the real deal is, it is not effective. You are burning far more bridges than building them, I promise.
Before we move on, small talk, proceeded by these types of messages are equally as … disturbing. May even consider them insulting – because what it signifies is anything shared prior to this was solely to drop the pitch.
Let’s consider the cold messaging approach on Facebook (or other social media platforms that allow you the private message feature). Take a look at your profile, what does it say about you? Because, chances are when you send a ‘cold message’ the other person may take a quick browse at your profile before deciding to respond.
Before You Start Cold Messaging
- Are you a billboard or commercial heavy timeline?
- Is your last post complaining about life, finances, and all things in between?
- Is your timeline welcoming, inviting, a good energy kind of vibe?
- Is it a good mix between personal and business posts (not spam)?
Start there. This will give you a good indication of what people’s first impression of you are.
Now, decide these few things;
- Who are you trying to attract?
- Who on your friends list might make a great ‘fit for your business
- Who is already on your friends list?
I mean, to some degree, your friends list is a ready made list for you. You could start at the top with the letter ‘A’ and open a message, NOT a message to mention anything about your business – but open up some dialogue, initiate a conversation. Take a few moments to check out their timeline, see what’s happening in their lives. Doing so, will potentially give you a good point of reference to opening up the conversation.
Be genuine in this approach. This is so critical, and too often overlooked.
Use this conversation time as an opportunity to even figure out if this is someone you would want to work with. Conversations will also open up those windows where they may share a need or problem with you, to remember later, when you want to help, or offer a solution.
The biggest tip I can give you when it comes to cold messaging on Facebook (or LinkedIn, or Instagram, etc) is LISTEN. Open up with ‘hey how are you?’ and wait for the response. Perhaps you know them to some degree because of social media – ask them about something you may have seen on their timeline – WAIT for the response.
Here’s the deal, when you made the commitment to launch your business, you were in it for the long haul. You knew, that once getting outside of your hot or warm market, it was going to take some work. Some outside of your comfort zone elbow grease. So stop being in such a rush!
Keep your timeline interesting. Mix it up – share a quote or positive story, maybe a funny video or a picture with your best friend. We’ve spoken previously on the blog, and in my Facebook Community for Network Marketers about the general rule when it comes to this type of timeline presence – it is vital if you are undertaking, cold messaging on Facebook (especially).
As always, if you got value from this information, please comment below and share on social media and with your teams.
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P.S. If you haven’t recruited anyone, or fewer than 10 people using social media, This Course Will Help (and it’s on sale now)