This is what we know. Most people require 3+ exposures to something before they buy. (I went with three because the number varies, but more commonly the median is around 5+ times) So what does that tell us other than the obvious? You ready? MLM Tip – Fortune is IN the follow up. There is no debate in that statement, I promise. It is highly unlikely that someone will buy on their first exposure – and if they do, it’s possibly an impulse buy which can be a good, or in most cases a bad thing.
Learning how to follow up effectively is a critical skill to master. It is the foundation to some degree, in recruiting new distributors or sales consultants. It is true that people often require some time to think, or for it to make sense for their lives, and allowing them that time (within reason) is critical. But, MLM Tip (bonus!) you can’t expect them to follow back up with you.
You may still be waiting if that is the game plan.
Let us consider a few scenarios. You have created a great attraction post on social media. Comments are coming in, inbox blowing up – people looking for more information on your product or service. Now what?
MLM Tip … and this is a BIG one. PLEASE do not just send them your link. This is not called follow up, it’s called spam. This is a sure way to have what once was a potential prospect for you become a distant leave me alone Facebook friend. Honestly.
Therefore, reach out to them. Say hey how’s it going, appreciate your comment on my post how are you? And when you ask that, wait for the answer. Be authentic is your question. We are all busy, but humanity goes a very long way, especially in network marketing.
Let’s consider another quick scenario. Perhaps you sent them a video (after a previous conversation or dialogue) you are not back in your inbox, or on a call even, do not leave the follow up to them. Instead of saying;
- So what did you think? OR
- Let’s catch back up later this week. OR
- Did you want to give me a call when you are done thinking about it?
…. and so on. Try these instead;
- What did you like best? OR
- Let me check my calendar, Wednesday afternoon at 4:00 p.m. works for me, can I contact you then? OR
- Let’s pick a time now so that I don’t forget! (add a little humorous here even)
Oh! Before I forget, I have a great course that a lot of my coaching clients love, based on this topic specifically. Since I appreciate my readers here, I want to extend it to you as well.
MLM Tip: By setting a clear appointment, and avoiding one word ‘yes or no’ answers, the follow up will most likely happen (how many occasions have you seen great intentions and zero follow through?!) and they will be more receptive upon your follow up.
One of the biggest hang ups I hear about follow up is that people don’t want to feel pushy when they follow up. Here is my thinking around this. Do you feel ‘pushed’ when your dentist or hairdresser calls to confirm your appointment? No, of course not – you are expecting them to, or in fact, you probably even welcome the reminder.
Feeling pushy – is you making an excuse, not to. Because the only one feeling that way, is you.
Recently, I did a post based on cold messaging, probably, one of the most important places to exercise follow up. MLM Tip the fortune is there! We are bombarded these days with promotions and advertisements, half the time we don’t even notice when these ads pop up anymore, so to be heard, through all the ‘noise’, is to be different.
You may, or may not be shocked at how many sales are lost due to lack of follow up. Would you be surprised to know that 44% of people in ‘sales’ give up after one follow up? ONE! Meanwhile, 80% of sales are made after 5.
An interesting report done by HubSpot in 2015 suggests that if web leads (social media, email, etc) are followed up within five minutes, you are NINE (9) times more likely to convert. Can you imagine? MLM Tip – This is why we talk about posting with intention. Don’t post and ‘walk away’ – interact, communicate, share some dialogue, use FORM (Family, Occupation, Recreation, Motivation), and most of all, FOLLOW UP!
As always, if you got value from this information, please comment below and share on social media and with your teams.