5 Ways to Build Better Relationships on Facebook
Whether the relationships be professional or personal, we can all stand to learn how to improve upon them, right? See, we know that network marketing is primarily based on this ideology (relationship marketing, after all), so wouldn’t it be in your best interest to learn how to build better relationships?
Especially when dealing with a noisy and multi-tasking social media world?
Of course, it would be!
I will show you five ways to build better relationships on Facebook in this post.
What is the Purpose of Relationship Building?
The word relationship can be defined as a connection between 2 (or more) people. So, the keyword is a connection or connected. And so, think about your current relationships – both on and offline.
Think about why you are connected to these people, what you like about them, and so on.
The goal is to create relationships with our prospects, customers, team members, etc. Yes, some will grow deeper than others, but the overall process should remain the same. Each person should be made to feel heard and cared for in some capacity.
Think about what you expect from someone in a relationship – when you are the receiving and the giving end. Consider the purchases you’ve made from others – had they treated you like anybody else?
I hope the following few tips will help you cultivate and nurture relationships for your business.
5 Ways to Build Better Relationships on Facebook
I will go into more depth on building better relationships in our Facebook community, so be sure you are plugged in there. Additionally, if you ever have questions about executing the tips taught here, I do my best to reply to each comment and email I receive.
So please, don’t hesitate to drop your questions or feedback before you go!
Using Names. First Names are Best (respectfully)
When you hear someone call you by your name, it feels good, right? This is applicable offline for sure but often overlooked in social media. So when responding to comments or even leaving one, do what you can to include the other person’s first name.
For example, Leonard, thank you so much for your comment. We appreciate you!
This tells Leonard that you took the time to include a personal touch. This may seem trivial to you, but I assure you this little extra effort goes a long way.
Involve your Audience, Everywhere!
Remember how I mentioned above about people wanting to be heard?
Imagine you call out to your audience for their favorite book and include an image in their reply. This not only gets people commenting on your content – but helps you catch a glimpse of what they love. And, it helps when they go the extra mile to include an image! It’s an odd type of engagement conditioning, I’ll call it, but it doesn’t make it any less effective.
Then, to take this to the next level, consider this;
A week later, you create a post that includes one of your audience’s book images and anything they may have said about it. This does two powerful things;
- shows the person you included in the post that you heard them and
- helps the rest of your audience want to be more involved in future posts.
When your audience feels heard, that is where the GOOD stuff happens!
Also, user-generated content is the BEST content you can put out there. Please take a few minutes to scroll your comment sections. They will tell you everything you need/want to know.
Never Lose Sight of Transparency or Authenticity
The businesses that crush it on social media are often the ones that are transparent and authentic with their audience—for example, being truthful in their story and opener vulnerable in what they’re sharing.
Remember: when you are focused on learning how to build better relationships– they are not built overnight. It would help if you were consistent and genuine to make that loyal ‘following.’ The more you get to know your audience, the more natural and trustworthy you will become to them.
Never Ignore your Audience
You’re busy, right? I get it because we all are. Make the time in your schedule to respond to your audience – always. This doesn’t mean you need to be there at their every call but at the very least acknowledge their participation in your content.
You may consider doing this by liking their comment (using the other reactions are better) and/or replying to their responses as well. If someone comments and it’s just left unrecognized, what would prompt them to engage the next time?
Focus on the Journey, not just the Results
Always remember that Facebook is a social platform. You are there to socialize with your audience. Like any social platform, you need to be actively engaged – or you can’t possibly expect it in return.
You are here primarily to Entertain, Educate and Empower
Constant self-promotion is not exciting and can nauseate most (sorry, not sorry). However, you can lead people just about anywhere, including those conversations where you ask for the sale when you are trusted and valued.
LOVE on your audience, and you will be well on your way to building better relationships on Facebook (and elsewhere, of course). Put your ears (or eyes) to good use.
These areas should never be overlooked in your business, and it is imperative to your success in network marketing, for sure!
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