Creating Valuable Content Should Be Non-Negotiable
Every entrepreneur building their business on Facebook has experienced content blocks.. You know you should post something creative or meaningful but are fresh out of interesting ideas. You might ask yourself things like — ‘What will my audience care about? How many times have I done this topic already?’ Bottom line is this — you need valuable content.
However, the more urgent you feel the post becomes, the more blank your mind ends up. Right?
If content on your social media pages is flat and doesn’t spark interest, then it is potentially a wasted effort.
But, content that sparks interest and engagement is usually the one with and elicit, the strongest emotions.
Discovering what Valuable Content Means for you
The Problem: You have been posting content on social media and it is not converting to sales or business for you.
The Solution: You need interesting, relevant, and sharable content. The intention behind that is to grab the attention of prospects, customers, clients, etc. Improve your strategy to build (your) brand awareness across social media.
The key to social media success is to deliver posts that provide value to your audience.
Here is what we do know; there are simple strategies that you can use for your business that will create valuable content for you that drive sales or otherwise. I know this, because they are the same strategies my wife Dani and I used, and ones we teach our coaching community and clients up to this day.
First Things First …
After this post, you want to check out our post on creating your customer avatar, because when you know your customer profile, you can cater the strategies learned here, to them.
Alternatively, if you are brand new and do not have current customers or even distributors to ‘draw’ from — that post will also help you narrow down who your target audience is. Knowing your target demographic is critical and in our opinion, overlooked. Why? Because people get caught in the whole ‘this is for everyone!’ mentality.
Sure, your product or opportunity may very well be for ‘everyone’ however, how you market could be the difference between everyone and no one.
Think about it like this;
Would you create female empowerment summit to a 20-something male who posts only about cryptocurrency? Probably not. This isn’t to say he may benefit from your summit, but your positioning would be much different. Valuable content to him, doesn’t often dictate a group of women with high-fives, hugs and Wonder Woman t-shirts on.
Valuable content to him may be a heavier male presence relating to stocks or investments for example.
Please understand I may have gone the stereotypical path in this example, and its only purpose was to demonstrate how content and what is deemed valuable, will look different to each demographic.
How to Create Valuable Content for your Facebook Audience
Answer Questions your Audience asks you
Remember, content is everywhere and, chances are you have been asked questions over time. Whether they be related to your business or not, if your audience is asking — this speaks to a few things;
- Things that they are interested in
- Information about you, they hope to obtain (within reason of course)
- Topics that matter to them
… and so on.
User (audience) generated content is incredibly powerful.
For those of you who have already been implementing attraction marketing or curiosity driven social media posts, your audience is already growing. Sometimes, whether you ‘see’ them or not. They key here, is getting them engaged.
Problem: You can’t think of any questions
Solution: Start writing down every question you are asked from your audience. Maybe it’s on a post, in messenger, your email, text, etc. Start creating a list that you can draw from when you are wanting ideas for a post.
Example: You posted an image of your dinner and your audience responded with ‘wow! looks amazing, can I get the recipe?‘ Guess what?! That dinner post has now translated into a recipe post. From there, that recipe post may translate into where to buy the ingredients type post.
Get the idea?
Create Posts with Strong Emotion
Remember, Facebook (and other social media platforms)is a place to be social. Most people are not jumping on Facebook in hopes an ad will pop up of something they can buy. This also means, they probably aren’t seeking out the post in which you are trying to sell them something.
However, let’s assume for a moment that summer is coming and your audience is dreading getting back into a bathing suit after a long winter of minimal activity and potentially poor eating habits.
You happen to be promoting a health and wellness company that is focused on weight loss and weight management. It would probably be poor taste to say ‘hey Jane were you looking to lose weight before summer comes?‘ .
You might agree with me that Jane probably wouldn’t continue to follow your content, right?
Well, what if your post spoke of ‘someone you know’ who is feeling amazing and looking forward to bathing suit season. Jane, may resonate with that and moreover, want it for herself.
See the difference? Same concept, but night and day, delivery. Before & After images can also elicit strong emotions for people (just please be sure that they are ‘real’ ones — too often this is misconstrued on social media).
Be mindful that the product you are promoting (behind the scenes) is responsible for the ‘after’ image, and it is encouraged to not use the company name, etc. Create a solid written component to these images you share.
Valuable content paired with the image could simply involve celebrating the success, progress, etc.
Share your own Journey — Everyone Loves a Great Story
There are things you do every day that become second nature. And, these things can include everything from; walking the dog, managing your email, making coffee, waking up in the morning, and the list can go on and on.
Although these ‘things’ may not be unique to you — how you do them, could be.
Let’s talk coffee.
Are you an instant, brewed, Keurig, or espresso kinda person? Alternatively, maybe you don’t even drink coffee! (crazy talk). Creating valuable content can be something as simple as how you make your morning cup of Java. Seriously — and the best part about this, is people love sharing their opinion or how they do something.
On a back end, you sell coffee. Convenient, right?
Picture This: You create a post about coffee that generates tons of engagement. These are all people in your audience that you can identify whether they even like coffee or not — and, how they like it. These are also people that you can reach out to and start or reopen dialogue with.
Please note! This does not mean jump in their inbox and send your coffee link. It simply means, see how they are — what they’ve been up to lately, how’s the family and so on. Thank them for commenting on your post, maybe ask them their favorite brand of coffee or how they make it. Don’t abuse the opening but absolutely don’t overlook it either.
A little something for my network marketing friends …
I’ve said before, that customers often make the best distributors. But, creating valuable content for people around business can be just as powerful — and help convert those prospects into distributors and customers. Let’s assume for a moment that you were able to sign your daughter up for swimming lessons because of ‘extra’ income you earned from your network marketing business (or any business for that matter).
You could create valuable content around that moment for others, who may be struggling financially.
Example: [share an image of your daughter at swimming] The Content included in that shared image reads something along the lines of ‘I am so proud of Sarah! Her first swimming lesson and she already put her face in the water. I never considered how much this would mean to both of us. This time last year I couldn’t afford to sign her up in things like this. But, a little extra effort on my part time business from home — and she’s becoming a fish!‘
Notice how the emphasis was on Sarah in the beginning, and the end? Creatively, you were able to slide in how you did it. The key is to remember why you got involved in network marketing or direct sales in the first place.
Was it so you too, could send your Sarah to swimming lessons?
Was it to take that family trip?
Or, maybe it was to stay current on your bills.
Whatever the case is, people are out there just like you — the right, relevant and valuable content will translate for the right people.
Overall, when it comes to creating valuable content for your social media posts, these ideas are just the beginning. If you have specific topics you want some help with — leave them in the comments, I would love to support you as best as I can!
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