existing content

8 Awesome Ways to Repurpose your Existing Content

Repurposing your existing content sounds pretty self-explanatory. It’s when you take a piece of content and change it so it serves a different purpose. It can save you an incredible amount of time and, helps expand your reach on content you’ve already created.

When you repurpose a piece of content you’re doing 1 of 2 things (or both);

  1. changing the format of the content, and/or
  2. changing the target audience for the content.

If you’ve been creating content for a while, it’s probable you have tons of useful pieces on your Facebook, blog, YouTube Channel, or other mediums. In this post, you’re going to learn 8 ways you can repurpose your existing content to save you time and, help you reach new audiences.

Here are 8 Ways to Repurpose your Existing Content

First and foremost, the best content to repurpose is evergreen content. What is evergreen content? Well, it is content that is always relevant, regardless of how much time goes by. It does not include trending/fad topics or, time-based information.

Additionally, you want to start by repurposing your existing content that received a decent amount of engagement on previously. Focus on the comments and shares over the likes n’ loves where possible. That type of engagement shows your audience took a little bit more time to interact with you over the latter of likes n’ loves.

Alright, let’s dive in.

Who Doesn’t Love an Infographic?

When we consider that 90% of the information translated to our brain is visual … infographics are a no-brainer. Whether you spend some time creating one on Canva or you outsource it for super cheap — find ways to incorporate your existing content into a dynamite graphic!

Turn that Great Value into a Webinar

Get online to record a webinar based around content you’ve already produced. Platforms like Facebook Live or IG Live are great for informal webinars because they allow users to drop in and comment in real time. Alternatively, you could look at platforms like Zoom for recorded webinars.

Create an Image to Match the Content

Whether you used an image in your original content (or not) – spice it up with one (or a new one). Adding visuals to text content is a smart and fast way to reuse written content. If you used color before – go black and white as a change. This will allow you to repurpose existing content on the same platforms with ease or, other mediums.

Pictures and More Pictures!

Do you have a strong visual presence with the content you put out? Consider starting a Pinterest account and creating boards that fit the topics you cover. Don’t get lost over here but start curating content that should you ever choose to execute a strategy there — you’re ready!

Have you Previously Created Slide Presentations?

Slideshare is a super easy to use platform that allows you to showcase your powerpoint presentations. Slideshare is part of the LinkedIn platform so the visibility over there is decent without much effort.

Turn a Quora Q&A into a blog or long Facebook Post

Find a question that sounds promising (one with several upvotes, showing it’s in high demand). Write a blog post detailing an answer, and then answer the question on Quora while including a link to your more in-depth blog post.

You’ll get traffic from those wanting a thorough answer, plus you’re establishing yourself as an expert and a leader while engaging with community members.

Turn a Tutorial Video into a Quick 1-Page Summary PDF 

Have you created some solid tutorial or how-to videos? Pull out your strongest tips or points and repurpose that exciting content into a PDF or one-pager. This can be uploaded to file sections of your group, added to a website, create a platform to download or otherwise. Tip sheets are great ways of reusing that great video (or audio) content.

Join Content Communities 

Although it’s not exactly “content repurposing”  content communities are a good way to reach a new audience with your content. Basically, a content community is a place where people go to find good content based on their interests. To post to a content community, you simply provide a link back to your article with a brief summary.

This can include communities like Reddit, Medium or Mix.

Well, hope you found this valuable and you will consider sharing it with those who can benefit too! Which platforms do you repurpose your content to?


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