How to Tell your Story for Network Marketing Success
Everyone has a story worth sharing. But, you might be wondering what that has to do with your business. Or, perhaps you feel that you don’t have a story yet … This is where the words ‘story’ and ‘success’ intertwine unnecessarily. Because, you have a story that will attract others. You, have a story that others will want to be a part of. One of the greatest gifts we are ever given as humans, is communication. Learning how to use that effectively has everything to do with business.
Learning how to tell your Story is a Must
It is a must in terms of finding your groove in sharing it. And, the best way for you to deliver it. Throughout this post, we want to share with you a few keys ways — and how to execute them — on telling your story. Above, where we mentioned the words story and success intertwining is where many people get caught up in needing a rags to riches story. Sure, those stories leave an impression and to some degree, show us what’s possible.
However, think of your immediate audience on social media.
Are those stories ones they can relate to?
Don’t get us wrong, those stories are amazing however, they aren’t the every day person. What we often fail to realize is that although those stories leave a lasting impression, they aren’t tangible. Meaning, most people that are looking at or considering network marketing as a business are everyday people.
They are parents looking for a few extra dollars to pay for camp, or someone wanting to catch up on some bills. It’s possible they are also someone who is looking for something to do in their spare time, or a social component where the income isn’t even a variable for them.
People Connect with your ‘Mess’
Follow us here … Although people ‘clap when we win’, more people are far more interested in then failures it took to get there. Would you agree? People relate to the failures more than the wins because it helps keeps things real — we all have failures. The difference however is not everyone talks about them.
Think of the last post you read in relation to a journey of success.
And, not just any post — one that made you think wow, that’s incredible! Was it one that spoke of the victory? Or, was it a story of how much work they put in? Maybe it was how they balance family, life, a job, school, etc. and STILL made it happen.
Most people (based on human psychology and behavior) care very little about your win. Know this;
Your audience, should be the hero of your story.
Now, hero used in this context isn’t the same as your Mel Gibson in Braveheart or Spiderman for that matter. Instead, the word is used to move your audience emotionally to want to overcome their own circumstances. Thus, becoming their own hero.
Telling your story needs to elicit some type of emotional response from the listener. You want to pull on those heart strings and cause an emotional reaction. Whether that be tears (ones of empathy) or the need to console (usually through hugs), or even one that leaves the greatest smiles ever.
Be intentional when you are crafting your story. How do you want your audience to feel?
Here is some hard truth for you;
Unless you are able to create that emotional connection, none of your facts or figures will matter.
Because what comes next is where all of this relates to your business. Once you have shared your story and created that emotional connection, you are now in the position to offer the solution. Here’s why — when you share how you could not ‘afford’ to send your daughter to camp less than a year ago, and when your audience realized now you can — you have offered a solution to that circumstance.
Indirectly — which allows the listener to be empowered to choose your solution too.
Why? Because they related to your story and know they want to change their own situation too.
Facts Tell, Stories Sell
You have heard this time and time again — but what have you done about it?
Let’s talk about your ‘why’ for a moment (Simon Sinek always starts here). You might feel as through your why isn’t relevant to your audience but here’s why it is. Your ‘why’ is generally, and should be, fuelled by or driven to correct a problem. It is that fuel people can relate to.
It may also be tied to the desire to impact and inspire others the core of network marketing right? So remember that when you share your story … focus on why your story even exists. Define what your fuel or drive is — that is what your audience will relate to.
They will relate to where it’s coming from and therefore, want to be part of where it is taking you.
We know that this is key to opening dialogue and conversation with prospects, right? And, we want you to know there is a place for curiosity in learning how to tell your story too. You want to leave your audience on the edge of their seat — this promotes the connection long after you’ve shared your story.
When you learn how to implement curiosity throughout your story, while staying genuine and authentic — you are well on your way. It is OK to leave out a few pieces of the puzzle — like what you were wearing or that you were late for the bus. Unless those things matter to your solution, omit them. Those details can be shared in future conversations with prospects after the interest is already initiated.
There’s nothing worse than a story that drags on way too long or one that puts us to sleep before getting to the good stuff. Without adding pressure, you have a minute and a half to two minutes to make an impact with your story. Great storytellers can create much of their effectiveness in the opening line.
Throw out the words elevator pitch, and replace them with effective storytelling.
Action Steps for Telling your Story
- Know your audience. Find out what they will relate to — this can be done by knowing where you have similarities. Finding a common ground will help you deliver your story in a way, that they will relate to.
- Quit bragging. Remember, people love your mess. Jot down ways where you met failure head on. You want to be careful that you don’t get carried away on a negative Nancy rant, but focus on the things you failed (grew) through.
- Be transparent and vulnerable. These two qualities are things that make you, you. The goal is that your audience (prospects) relate to that side of you — it basically tells them ‘it’s OK to feel that way’.
- Set the scene, wake up the senses. When you are telling your story ‘in person’, you want to control as many sense as possible — smells, sights, sounds, etc. When telling your story online or virtually — set the scene for your reader, listener or viewer. Be mindful when on video that there aren’t distractions around you.
- Start in the middle of your story. Traditional stories start at the beginning, reach a climax and then head into the conclusion. Dare to be different. Start with the climax (failure, obstacle, poor circumstance, etc.). Then, based on audience reaction or participation, you can move back to the beginning filling in the gaps, or push forward with the solution (ending).
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