Have you Considered the Benefits to Personal Branding?
I’ve been in and around the network marketing industry for about 15+ years. My wife Dani and I started as distributors in a company where we saw some great success (eventually!), and now, I’ve been coaching in the space for about seven years. So, why personal branding?
Anybody who works as a network marketer knows that the key to success is building trust. If people in your network, friends or family members, don’t trust you, they won’t do business with you.
You probably found that out when you tried recruiting friends and family. Right?
TRUST needs to be earned, but guess what?…
You can help with this, along with personal branding. Just as companies create brands to help people recognize and trust them.
Network marketers like you can do the same thing.
So, let me ask you this …
Have you Considered Personal Branding?
You may be thinking at this point that I’m just a regular person. Nothing special. How do I brand that? Why would I brand that?
The answer is simple, YOU are unique, and people will connect with you before they connect with an opportunity. People follow people, not their opportunities. This is especially true in relationship marketing.
When you brand yourself and are authentic to who you are, you attract the RIGHT people.
Here are four things you can do to start the personal branding process.
Ensure your Social Media Profiles are Complete
Take the time to fill them all out — make this a non-negotiable.
Whatever social media platforms you use, make sure they consistently brand YOU. As you brand and market yourself, people will search for you all over the internet. They will probably check your social media profiles to learn more about you.
This is why you must stick to the same messaging across all platforms. When people see consistency, they will start to believe the authority you are portraying, and they will be interested in working with YOU, regardless of what opportunity you are involved with.
Additionally, avoid using your company link in your bio’s; utilize an option like Linktree or Milkshake as an alternative if you don’t have your website.
Increase your Value
The next thing you want to do is make yourself valuable to the people in your target audience. For example, if you’re selling a hair care product, people need to see you as an expert on hair care.
Here are some things you can do to make yourself valuable:
1. Educate yourself by reading about topics relevant to your industry, investing in courses, hiring a coach or teaching valuable skills to yourself.
2. Determine which topics are most likely helpful to your target audience and then educate them about what you’ve learned.
3. Share information from others that your audience might find interesting or relevant.
Being consistent in personal branding regarding your value will work on branding you and not your company. I get it you LOVE your company, and it probably feels like your forever home — but PLEASE spend the time, money and resources to brand you!
Invest in Yourself
Similar to my tip above, you want to increase your value — and personal branding should include investing in yourself. However, investing does not always refer to finances — time is a considerable investment.
I encourage you to set aside a budget that makes sense for you, to invest in yourself (and your business). Don’t run out and worry about all the bells and whistles of what you feel your brand visually should like (that’ll come). Instead, invest in a coach, mentor, or courses that will improve you and your business.
The visual side can feel like the fun part, right? Logos, fonts and colors — I get it. But PLEASE work on your messaging, avatars, content and coaching before you dive head first into the ‘pretty things’.
Make GREAT Use of Technology
With the rapid advancement of technology, we have witnessed MANY benefits of different helping businesses grow monthly, year after year. Since you are already sold on building a business through social media, I thought I’d share a few of my recommendations regarding technology and making business life a little easier to manage. Although they are not directly connected to the world of personal branding, learning how to manage your time, activity, etc., will help the strength of your brand overall.
- Traktivity’s powerful technology gives entrepreneurs the best tools to save time in their day by empowering them to focus on what matters most – their business, not their to-do list.
- Trello helps teams move work forward. Collaborate, manage projects, and reach new productivity peaks. From high rises to the home office, the way your team works is unique, and Trello can help you accomplish that.
- Pinterest Boards. Sounds wild, I’m sure! But these boards are a GREAT way of keeping things organized. Whether it is exploring quotes, content ideas, images, or otherwise — Pinterest is a great way to house your ideas.
Overall, I hope you found these tips valuable in your venture into the world of personal branding. Please don’t hesitate to contact me if I can serve in any way!
After all, this is a brand you are building that will last years’ to come — and THAT is a big deal!
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