6 Places to Create a New Relationship on Social Media

In this blog, I’m going to dive into the obvious and not so obvious ways to find your next relationship (business wise) on social media. Additionally, how to approach them.

Because here’s the deal … the MOST common obstacle for people, is recruiting new prospects.

I often hear dialogue that includes things like, ‘There is no one else to talk to!’ or, ‘the market is saturated‘. And, if you are leading a team, you probably are familiar with those phrases too, right? So, let’s problem solve — teaching people how to build a relationship with someone in a cold market is (and always has been) invaluable.

Where to find these new people, and how to add them to your network!


Please keep in mind, there are also a number of ‘offline’ ways to find your next business relationship but for the purposes of this post, I want to stick to strictly online.

Why? Because it is what I did and we believe we need to learn from those, who came before you.

This is some pretty powerful stuff.


Because what you may not understand yet (but you will), even if you’ve made no money in your business and even if you don’t feel like you have any type of ‘cred’ yet, you can leverage social media in a BIG way.

What this means is, I want to teach you how to position yourself in the marketplace to;

  1. Present yourself in a way that reinforces the people join people notion and,
  2. Find out where the (right) people are hiding!


Knowing this formula, and the following handful of steps I’ll share today, can change your business world – completely.

6 Places to Create a New Relationship on Social Media for Business


Before I dive in,  I want to include a small disclaimer – there is a right way, and a wrong way on how to approach your warm market when looking for your next relationship in your business. Above all else, we want to encourage you to not spam them – don’t use guilt trips, or start ‘asking for a favor’.

Instead, focus on that relationship you have with them.

Consider using the F.O.R.M. strategy (Family, Occupation, Recreation, Motivation) this will help you to ask the right questions. This process is key in discovering a need and having the ability to offer them a solution. And, that is what it’s all about, right?

Facebook Messenger to Build a Genuine Relationship


This is a topic I have spent considerable time on, because of its effectiveness. It is another free application downloadable right to your smart phone, that allows you to connect with people in real time. (I’m sure there are very few people that exist that aren’t sure what this is by now — but worth a mention!)

Too often in our profession is that we get caught up in the ability to ‘hide behind’ a phone or laptop and for some reason think we can simply skip the whole getting to know you piece. Using options like a voice note in your messages is a nice personal touch (or video!) – and often one that will allow you to stand out from other messages in their inbox.

Remember the relationship and genuinely connecting should always be at the forefront. When you are authentic in your intention and conversation — people will always tell you what you need to know.

Ever thought about your ‘Friends of Friends’


Please note: This strategy does not mean you should go to your ‘friends’ pages and message or send friend requests to all of their friends. This is not OK – so please, don’t go there. What I mean by connecting with friends of friends is this; since you are learning to share valuable content on your page, or refine the value you have already been sharing (through statuses, reels or Facebook Live) chances are, your existing friends, will start to interact on those posts or videos.

Interaction from your friends, will then start to expand your reach to friends of friends, and even the overall public (providing how you have your privacy settings set up).

Imagine you create a solid content video, and your friend shares it on their page – to their audience. Since you are the creator of the video, value, content, etc., anyone in that friends’ audience will more likely come to you if something grabs their attention – the source.

Since you are already connected with ‘the friend’, it establishes this underlying trust for the new person – and suddenly, you are familiar, and an expert.

This is powerful stuff.

So, make sure you are sharing value, and relevant content – Always.

The best way to increase the interaction here, is to create more! (and be consistent!)

Leave Comments to Prompt a New Relationship


Most people are quick to hit that ‘like, love, etc’ button, but aren’t always as inclined to leave a comment. This alone, could be a pivotal moment. I challenge you, to comment on at least 10 of your friends posts, videos, pictures, etc. each day.

These comments should be ones you spent some time on, they are authentic, genuine, meaningful.


Great tip in this video – thanks so much for sharing that with me today!

‘Love your thoughts on essential oils, never thought to use peppermint for headaches!’ 

This does 2 things;

1) It sets you apart to the friend. They are aware you have taken the time to read their post, or comment on the picture – people like to be heard and this doesn’t go unnoticed.

2) As humans, we’re naturally curious. A well thought out comment, may encourage anyone else seeing your comment to reach our or connect with you. Think of the last profile you clicked on because you liked what someone had to say on a comment thread.

The simplest tweak in how you interact on social media can be super powerful.

Additionally, find a way (where possible) to offer value in relation to the post of course. The greatest statuses for this strategy, are ones that elicit opinions or are asking for help.

Use Business Pages to Discover new Relationships


Have a look at the business pages you already follow, and of course, ones you enjoy. Spend about 10-15 minutes leaving comments on at least 10 pages. Again, similar to the comment authenticity I spoke of earlier, but share something of value – or hey great product (if you’ve tried it of course), share a kind word, or your favorite quote.

Anything you can sum up in a sentence or two, max.

You could view this as one way of leveraging someone else’s efforts to some degree. They have worked to create an audience, a following, and this is your opportunity to take part in it – with value. This is your way to put your face, your name, your brand, into the eyes of others.

And, the people who view these threads already have something in common with you we could assume – what better way to start a ‘relationship’ than with the relatable factor already existing.

Blogs, Websites, Forums can be Gold Mines


Although this may not be viewed by everyone as social media, I think that when it comes to the topic of finding new people to talk to, that blogs, websites and forums apply here seamlessly. Think about a time you were on a website or blog site and you really enjoyed the content, or perhaps it provided you with the information you were searching for.

Did you stop and leave a comment?

These are platforms that you can use to share your value with other audiences outside of your existing one. Think about it, if you sold a great shampoo, and found yourself on a hair tutorial blog – this could be an opportunity for you to share information about your own experiences (and offers)

This strategy should NOT be used as an advertisement, but instead find a creative way to incorporate your product into your comment – peak curiosity.

This, could be a game changer.

Forums, this can be another great way to find places of interest online, that have people that have similar interests as you – even a place for you to help others. Forums are great for people posting questions and this is an equally great place for you to serve up the answers.

Pages of Influence


Now, this strategy is similar to the ones relating to ‘leaving comments’ & ‘business pages’, however; there is one distinct difference. These pages of influences should be ‘famous’ to some degree.

Let’s take Lewis Howes for example.

Turn on the notifications for his posts – this will notify you once he has posted new content and allow you to have what could be called, ‘first movers advantage’.

Ever notice the first comments on top of Facebook Pages are typically the ones that gain the most traction through likes or replies? This isn’t because the other comments aren’t great (well maybe!) but it is because the thousands of others who were coming to see his post, also saw that first comment – yours.

This strategy can be implemented for any influencer that you follow. So, using the same strategy as leaving comments, do the same for these pages – again, always including value where possible.

Where will you be offering up some valuable content to others using these strategies? I want to know about them! So, why not start with leaving a comment here?

You never know who will be inspired by you!

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