4 Quick Ways to Repurpose your Social Media Content
Are you looking to get more out of your social media content? One of the more common questions I’m asking is, ‘should I be on platforms other than Facebook?’ My answer to this is typical — no. Let me explain; too often, people have enough trouble staying consistent on one platform, so adding another is never a good idea. I firmly believe (and from experience) that you can build a strong business using Facebook alone. However, rather than simply saying ‘no,’ this post is dedicated to teaching you how to repurpose your Facebook content on other platforms.
While doing so quickly, efficiently and effectively.
Ready-To-Go Social Media Content
You already know I love all things content. Not only do I love it, but I believe it is the bread and butter of your business — and relationships. We live in an era of content obsessions, right?
We love to consume it, and I hope you also love delivering it.
So, let’s assume you have generated great content and delivered it via Facebook Live. I hope you over delivered! You shared some excellent value, gave your viewers something to think about and hopefully act upon, etc.
Now what?
Well, it was such a great piece of content you want to repurpose it elsewhere on social media.
Please note that this same strategy can be done with any quality content you already have. I always recommend evergreen content for this very reason.
Because the truth is, I have some great pieces from months ago I still refer back to. And it’s still relevant, so it is the perfect content to revisit.
Repurpose your Social Media Content
For this example, let’s stick to a Facebook Live scenario.
The good news is many social media platforms are video ready already … however, they’re not always able to support the length. This doesn’t need to be a bad thing — in fact, short video content can help pique the curiosity of viewers more so than longer content can now.
Meaning the ‘trailer type‘ videos can help draw more eyeballs to longer pieces — because your audience wants more. Now, you do not need to be video editor savvy to make this happen — many mobile applications will help you do this.
Facebook Live Repurposed to Youtube
First things first, let’s start with where you can upload the entire piece of content. Next, you will need to download Facebook Live onto your computer. Several free websites will do this for you, or remember to hit save before posting it to the platform.
Now, head over to YouTube, select upload and boom — set it and forget it. But, again, we don’t suggest worrying too much about the description or advanced settings (not yet, anyway).
Just get it uploaded, and you can always worry about the rest later. The primary purpose is to ensure that your video title is relevant to the video — no need to be fancy or misleading. Data tells us that the highest converting YouTube videos are ones that clearly define the ‘How To’ or the ‘Tip’ you are going to share.
Repurpose Images from Facebook to Instagram
Since Instagram can only be used via mobile devices, this would have to be done that way. But we’re sure this shouldn’t be a problem, given most pictures these days are taken with a phone anyways, right? So, head to Instagram and upload the image with a sentence or two.
Many Instagram searches are done using hashtags, so if you have a couple to throw in there, this is a good time. However, if you aren’t familiar with hashtag-like strategies — don’t worry about it for now.
This is something you can always come back to later.
I do not recommend sharing content from Instagram to Facebook through its connection. Research shows us that any third-party application on Facebook can affect the visibility of your content on others’ timelines. You can use similar content but post it organically when possible.
Using the same strategies mentioned above while repurposing content from Facebook to Instagram, this same piece of content can be used to share on Pinterest too.
Head over to your Pinterest account, select upload, add a sentence or two and boom, done! Pinterest also allows for ‘clickable’ links to be included in the description, so you may consider entering your Facebook profile link, for example, or a link to the original piece of content (blog, website, etc.)
Like Instagram, Pinterest also uses hashtags, but as I mentioned above, you can revisit this when you find yourself with extra time to play around there if you choose to.
A Few Final Thoughts …
I want to reiterate the same message with which I opened the post; I firmly believe you can build a substantial business using Facebook alone. However, I understand that social media is expanding rapidly. Therefore, if you are spending time on other platforms, I wanted to share a few ways you could repurpose existing content effectively.
If you do not have an Instagram, YouTube or Pinterest account, don’t worry about them! Instead, stay focused on delivering consistent content over and over again on platforms like Facebook.
In my own humble opinion, Facebook has all the capabilities (and then some) of any platform out there right now. From Live Video to image sharing, Facebook Stories and a great platform to share written content and, of course, the new addition of reels!
I hope that this information was helpful to you, and let me know where you spend most of your income-producing time!
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