5 Simple Marketing Strategies | Permission Based Posts
Social media is one of the most essential and simple marketing strategies for network marketers.
Remember to keep the ‘social’ in social media.
Social media is my suggested go-to for marketing — it’s free (unless you’re scaling ads), people are already spending a ton of time there, and you can have a lot of fun with it. However, if all you do is use Facebook to sell your products or services, you will turn people off.
Always be a human first.
Sure, there are plenty of other marketing strategies out there. However, in my opinion, until you’ve reached that 6+ figure income — hold off.
Why?
Because you can build a strong business using social media alone.
And when we try to add too many different things to the mix, it can become overwhelming and frustrating.
So in this post, I will share with you five simple marketing strategies that include a term you may not be familiar with yet; permission-based posts.
Let’s dive in.
5 Simple Marketing Strategies for Social Media
These simple marketing strategies aim to connect your business’ value to the right prospects. It’s a simple concept, but it can take on a million different shades. So, start with this;
- What demographics make up your customer base? (current customers)
- Where do they live? (geographically)
- Where do they hang out online? (websites, social platforms)
- How do they look for products in your niche? (online, offline)
- Who do they listen to when making decisions? (product/service related)
In other words, knowing your customer avatar is the key.
Be sure to take time to answer these questions — they will set you up for fewer headaches in the future (trust me!).
Master Curiosity Posts
One of my favorite simple marketing strategies for entrepreneurs is creating curiosity posts. These posts generate curiosity (obviously) without coming across as spammy or desperate. These style posts never mention a product or service name, but they leave enough information that your audience will receive value and prompt them to reach out.
Branding Yourself (Instead of your Company)
In the most transparent way possible, I need to say this; PLEASE stop showcasing your company over yourself. Because the truth is I hope you are with your current business forever, BUT with all the variables out there, one can’t ever be too sure, right? And, when you spend so much time and attention focusing on your company — you just become ‘that person from XYZ company.’
You deserve more than that. Additionally, spending the time to define who you are (and your brand) will help edify you and help you stand out in a very noisy social media world.
Generate More Leads from Live Video
Let’s be real the data continues to roll out about the power and reach of Live Videos. Although we’ve seen some changes in the algorithm (what feels like constantly), live videos are still among the BEST simple marketing strategies you can add to your business: those and reels.
Yes, you will be nervous.
It may even feel terrifying at first.
However, the more you do, the more comfortable you will become. After all, what have you got to lose?
Giving Mentality over Taking Mentality
One of the primary reasons that many of my clients struggle to grow their business is that they are stuck in a taking mentality. So let’s work on that and shift that mentality into a giving one.
Give value, and go out and give some more. The more you serve others, the bigger the blessings (sales, prospects for the business, etc.) that will come your way!
Permission-Based Posts
Last but certainly not least of the simple marketing strategies I want to leave you with today is this one.
In reality, they are much like curiosity posts. However, you incorporate a stronger call to action (CTA) to your audience.
For example, your product is the most incredible juice filled with berries from Mount Important. You are on a Live Video, talking about the health benefits of all different types of berries. You slide in your Mount Important berry name and gently ask your viewers if they want more information on these berries to raise their hand.
Indirectly, they are saying ‘YES, message me!’. Often, these are the best conversations to get into because you’ve already ‘sold’ them on the benefits of these berries. They are already ‘in control of the conversation because they asked you to reach out.
Give value, ask permission and BE SURE to follow through!
I hope this was helpful for you, and let me know below if you would love more simple marketing strategies that you can implement into your business!
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