You have a Story Worth Sharing | Here’s How

Everyone has a story worth sharing.

But, you might be wondering what that has to do with your business. Or, perhaps you feel you don’t have a story yet. This is where the words ‘story’ and ‘success’ intertwine unnecessarily. Because you have a story that will attract others. You have a story that others will want to be a part of. One of the greatest gifts we are ever given as humans is communication. Learning how to use that effectively has everything to do with business.

Learning how to tell your Story is a Must.

It is a must in terms of finding your groove in sharing it. And the best way for you to deliver it. So throughout this post, I want to share with you a few key ways — and how to execute them — on telling your story.

Above, where I mentioned the words story and success intertwining, many people get caught up in needing rags to riches story. Sure, those stories leave an impression and, to some degree, show us what’s possible.

However, think of your immediate audience on social media.

Are those stories ones they can relate to?

Don’t get me wrong; those stories are impressive; however, they aren’t everyday people. We often fail to realize that although those stories leave a lasting impression, they aren’t tangible. Meaning most people looking at or considering network marketing as a business are everyday people.

They are parents looking for a few extra dollars to pay for camp or someone wanting to catch up on some bills. They may also be looking for something to do in their spare time or a social component where the income isn’t even a variable.

People Connect with your ‘Mess’

Follow me here. You have a story worth sharing.

Although people ‘clap when we win’, more people are far more interested in the failures it took to get there. Would you agree? People relate to the losses more than the wins because it helps keep things real — we all have failures. The difference, however, is not everyone talks about them.

Think of the last post you read concerning a journey of success.

And, not just any post — one that made you think, wow, that’s incredible! Was it one that spoke of the victory? Or was it a story of how much work they put in? Maybe it was how they balance family, life, a job, school, etc. and STILL made it happen.

Most people (based on human psychology and behavior) care very little about your win. Know this;

Your audience should be the hero of your story.

Now, the hero used in this context isn’t the same as your Mel Gibson in Braveheart or Spiderman, for that matter. Instead, the word is used to move your audience emotionally to overcome their circumstances. Thus, becoming their hero.

Telling your story needs to elicit some emotional response from the listener. You want to pull on those heartstrings and cause an emotional reaction. Whether that be tears (ones of empathy) or the need to console (usually through hugs), or even one that leaves the most incredible smiles ever.

Be intentional when you are crafting your story. How do you want your audience to feel?

Here is some hard truth for you;

Unless you can create that emotional connection, none of your facts or figures will matter.

Because what comes next is where all of this relates to your business. Once you have shared your story and created that emotional connection, you are now in the position to offer the solution. Here’s why — when you share how you could not ‘afford’ to send your daughter to camp less than a year ago, and when your audience realized now you can — you have offered a solution to that circumstance.

Indirectly — which allows the listener to be empowered to choose your solution too.

Why? Because they related to your story and know they want to change their situation.

Facts Tell, Stories Sell

You have heard this time and time again — but what have you done about it?

Let’s talk about your ‘why’ for a moment (Simon Sinek always starts here). You might feel your why isn’t relevant to your audience, but here’s why it is. Your ‘why’ is general and should be fuelled by or driven to correct a problem. It is that fuel people can relate to.

May it also be tied to the desire to impact and inspire others on the core of network marketing? So remember that when you share your story … focus on why your story even exists. Define what your fuel or drive is — that is what your audience will relate to.

They will relate to where it’s coming from and, therefore, want to be part of where it is taking you.

Curiosity.

We know that this is key to opening dialogue and conversation with prospects, right? And, we want you to know there is a place for curiosity in learning how to tell your story too. You want to leave your audience on the edge of their seat — this promotes the connection long after you’ve shared your story.

When you learn how to implement curiosity throughout your story worth sharing, while staying genuine and authentic — you are well on your way. It is OK to leave out a few pieces of the puzzle-like what you were wearing or that you were late for the bus. Unless those things matter to your solution, omit them. Those details can be shared in future conversations with prospects after the interest is initiated.

There’s nothing worse than a story that drags on way too long or one that puts us to sleep before getting to the good stuff. Without adding pressure, you have a minute and a half to two minutes to make an impact with your story. Great storytellers can create much of their effectiveness in the opening line.

Practice this.

Regularly.

Throw out the words elevator pitch, and replace them with compelling storytelling.