Creating Your Facebook Content Strategy Template
Facebook is constantly making changes to its platform, right? So, staying ahead of the game with your content strategy is key. Focus on things you can control versus what you can’t. Performing consistent audits on your Facebook profile is not only suggested it is encouraged. To help you, today we want to dive into helping you create a Facebook Content Strategy Template.
What is a Facebook Content Strategy?
Well, first things first. The goal here is to elevate your brand to new heights. Or, start from the very beginning with a strong foundation. This may involve making the necessary tweaks in your current content and strategy on Facebook.
Primary Areas you want to Include in your Facebook Content Strategy
Set your Goals.
Setting goals and following through with them will give you focus for every action that you take. Action is what matters, right? Additionally, measuring your progress against your set goals allows you to identify success or make necessary changes as you go.
If or when tweaks need to be made, the sooner you can get to them the better.
It might seem like a simple step, but setting goals is often overlooked when it comes to Facebook, and social media content strategy in general. Don’t be naive in thinking that having an active Facebook page is enough. Because, it’s not.
It’s easy to be sidetracked chasing likes, but it’s important to remember that your audience can be 10,000,000 people strong while only 10 of those people would actually want to see your content.
Quality over Quantity.
Social Media Goals
Now, take your vision and turn them into specific and tangible social media goals across each platform. We’re talking about Facebook specifically here. So, consider your resources and time commitments (see below).
One of the best ways to set goals is using the SMART template.
- Specific: What do you want to do?
- Measurable: How much of it?
- Achievable: How do you accomplish this?
- Relevant: Is this the right time and are you the right person?
- Time-bound: When do we want to get this done?
It is important to always remember that goals are the first and last step to making any change.
Get excited about creating them and allow them be a ‘why’ in your success. Look back at past successes and hiccups to create well-defined and realistic objectives. Let your goals direct you, nourish you and flourish you.
The next part of creating your Facebook Content Strategy Template is …
Knowing your Audience
Who are they?
What do they like?
Where do they shop?
You get the idea. We have a great blog post already on discovering your customer avatar so we won’t spend too much time here — but you need to. When you know who your audience is – you can create the content they want or need to see.
Remember, this is a relationship business – and in a relationship, you need to know each other. This, is why storytelling is so important about who you are — and making it relatable to who they are. Don’t sell this part of the content strategy template short. Once you have identified your audience and.or demographic the rest is easy.
This will allow you to know things like;
- best times to post
- what to post
- how to engage them
- what they will connect with
… and so on.
Develop your Branding, who You are
Branding is the way you are perceived. It’s a way to make you human – real, and reachable. Aim for your brand to be exactly what your target customer needs you to be.
This is important to your content strategy template because when you start creating content, each Facebook post should be in line with this established message. In the network marketing industry, too often people get caught up branding their company instead of themselves.
We believe your voice needs to be heard and your personality needs to shine through. People want to know you. Why? Because these are the people that buy from you or join you in business. Sure, your brand will probably evolve overtime but start with the foundation – your pillars.
Few things to keep in mind when delivering your content;
- Be relatable and reassuring
- Stay honest, transparent even vulnerable
- Be patient, stay positive
In your content strategy template, start to develop the voice of your brand. Think of the things you love, what you’re great at, where you hang out, etc. These are the traits in the people you want to attract. Stay true to who you are the the right people will come and the right people will go.
Let that sink in.
Developing Creative Content
The following is a list of mediums you have at your fingertips to create content on;
- Blog Posts
- Case Studies
- Social Media
Personally, we prefer Facebook above all else. And, we believe that is where the bulk of your customers and potential distributors are. Having said that, think outside of the box. Wouldn’t it be fun to give your audience your Top 5 tips on something? Or put together a little booklet of knowledge? Sure it would be!
Consider creating a great visual on a platform like Canva to share on your page and encourage others to share it. Share case studies via Facebook Live – Testimonies are great too! Consider collaborating with another person in your niche (non network marketing) to help deliver more value to your content.
Inquire about being a guest on podcasts or interviews.
The possibilities really are endless. And, even if you are not ready for those suggestions yet that’s OK instead, use them as sources of information. Curating content is a great way to create your own. One of the best pieces to the content strategy template is audience generated. Meaning, focus on the questions or concerns your ideal target audience are asking or saying. Then, deliver your own content to meet those needs.
Moving your Content Strategy Template into Action
Your plan should go beyond the types of content you will create. With the help of a content calendar, you’ll be on the right track for delivering a well-balanced and diverse library of value on your profile.
Many of the ideas you think of will be evergreen — they’re just as relevant months from now as they are today. This is ideal for larger pieces of content especially.
Most people count on incorporating popular holidays such as New Year’s and Thanksgiving in their marketing efforts, these are great ways to engage others in conversation. If there are niche holidays that might appeal to your audience, it could be worth publishing content on your social media.
We know this is a lot of information, but the work has just begun.
It takes time, organization, and creativity to grow a successful content marketing strategy and we hope you found these steps valuable. From building the foundation of your content marketing template to adding tools to better manage your content, setting up your strategy for the coming months won’t be a hassle if you follow the steps and explore the resources here and in our Facebook community.
Additionally, make sure you have signed up for our Social Impacter Society Waitlist. This is an opportunity to be involved in something that could propel your business well beyond your expectations. In case you haven’t already … Here is the link > WAITING LIST <
Let us know in the comments what content you prefer to deliver and which types you wish you could or would but haven’t yet.
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