Trends Network Marketers Should Watch In 2018
These social media network marketing strategies are for those network marketers who dislike social media or love social media. It is arguably the largest form of communication in the world. And, if you really want your brand to be noticeable, social media should play a large part in your content marketing strategy. Because, these are the trends network marketers should be watching for in 2018.
Social media is a dynamic world that is always changing. But, there are several trends that can help us excel in 2018.
The trends are not specific to network marketers, but are social media based (for business).
Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms. This is why it is critical for marketers to keep up-to-date with the latest developments in the social media space. Having said that, we only encourage you focus on one.
We recommend Facebook above any other platform.
Nothing on social media is as captivating as good video content. Whether you are marketing on Facebook, Instagram or Snapchat, social video engagement stats are going to be through the roof in 2018.
And, in case you’re not convinced …
Facebook users consume over 8 billion videos every day
The key is to capture your audience’s’ attention and we can’t emphasize it enough is how important visual content is. Statistics (like the one above) are everywhere proving that visual content is more engaging and has a greater effectiveness than non-visual content.
Now the question then moves to, what type of visual content will be the most beneficial in 2018?
The answer to this is simple — higher quality visuals and using video as a source of content in your social media marketing strategy. It simply has to be — especially for network marketers.
Facebook, Instagram, and Snapchat have implemented video in their applications, right?
There is a reason for that and if that’s not a sign of trends moving to more video, then we don’t know what is.
Trends for Network Marketers in the new Storytelling World
Yes, we have spoken about the powerful way in which sharing personal stories, images and even videos canoe powerful to your audience. And this, should not take away from that strategy — at all. Recognize that image above?
We are curious to know this;
How many of you are using Facebook Stories (Instagram Stories or Snapchat)? Let us know below!
These platforms should not be ignored in 2018. These trends started in 2017 and we believe, they will reach new, incredible heights this year. Stories capture the best moments from a day and most vanish after a set period of time (generally 24 hours).
2018 will be a big year for stories, with even WhatsApp joining the party.
It’s time to think about stories as a key part of your social marketing strategy.
Few Tips on how you can add Stories to your Content Strategy
Remember, it is your Facebook friends that will see your stories. So, these are personal connections. Keep this in mind that those types of connections are not typically Facebook to hear your business specials.
However, if you approach it correctly, you can get a little bit of business in once in awhile using the same techniques as your timeline.
Put another way, following every handful of posts focused on their reward, share something about your business.
The frequency for this type of story should depend on the total frequency of your Facebook Stories and how it is being received by your audience.
A general rule of thumb is one every 7-10 story updates toss a business story int here. And then experiment from there.
Here are some ideas for you to get started;
- Celebrate your business rank advancements, success, etc.
- Give sneak peek previews of your current projects
- Offer video during events you attend
- Share your signature business tips (this can be super effective!)
Remember, allow the stories to get personal too. Whether you do that through selfies or fun facts about you or your family. You are still a person under there! Stories are a great way to dip a toe into video if you have yet to jump in yet too.
Final note on Facebook stories — Keep them positive too! This is not your place to rant. The stories are still a reflection of your business. Brand focused, remember?
The Trends in Chatbots on the Rise
Now, this is where we want to be very transparent with our audience. Although chatbots will see a rise throughout this year and its trends will be vertical — we do not believe as a network marketer or direct sales consultant needs to explore this (yet).
Sure, once you attain an income around $10k++ per month, you may want to explore it. Until then allowing your audience to know you — engage with you — trust you, stay away from the bots.
Relationships and personal connections with people go much further in this industry.
Let’s think about this for a moment — Network Marketing started its growth through belly to belly marketing. Social media allows us to connect on a greater scale, virtually sure — but keep those relationships tight.
Influencer Marketing and Pages of Influence Trends
This type of social media marketing will continue to rise in 2018.
We wrote a great piece here called;
This will be a great idea to check out — Bookmark it even. It will be a great resource throughout this calendar year.
Another great piece, specific to recruiting is;
There is a great section in there about how to use influencers and pages of influence to recruit new distributors and/or customers.
A large number of brands have turned to influencer marketing. Seeing as customers are more likely to buy from a real person (hint hint) than an actor in an advertisement, influencer marketing will continue to hold strong.
Be a person.
Final Thoughts on 2018 Trends to Watch
Based on current trends, social media marketing is likely to become more analytical, and more focused on digital marketing through organic search, voice and social media. To achieve the results through those mediums, being a person first and foremost is key.
When you keep relationship marketing at the forefront of every strategy you consistently implement for your network marketing business — you will win.
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