Should Network Marketers be Using Video in their Content?
If you are building a business online, the short answer is yes; you should use video in your content. If you’ve been following my blog for a while, I love videos, Facebook Live, stories, etc. I think it’s an incredible platform for any business and allows your customers and prospects to meet the real you.
However, since I love to be transparent with you, let’s be honest for a moment;
There have indeed been significant drops in organic traffic and views for several months. The truth is, we are not entirely sure about the algorithm’s shift—and who does? Facebook and other platforms are constantly changing their algorithms which is why I have always stood by telling our audience and clients — to forget about it altogether.
Keep delivering consistent value to your audience; the rest will catch up.
Are you using video in your content?
Which platform are you using the most?
The Key to Using Video in your Content
When we consider the types of content to create, I always list the following;
These types of content can be delivered using various mediums; however, today, I want to focus solely on video.
Platforms for Using Video Content
Although there are a variety of platforms to use now — probably more than ever before — I suggest the following;
- Facebook Live
- Facebook/Instagram Stories
Sure, you could experiment with Snapchat, TikTok or otherwise, but we know the 3 I mentioned above are tried, tested and true. So, in my opinion, those are the ones to stick with. This isn’t to say the others might benefit you; however, for this blog, let’s stick with these 3 (and we’ll leave TikTok for an entirely different post).
As you may have noticed, I have included a recorded YouTube video in my blog content for a long time. I do this because I know its potential, although I am not active on YouTube.
I am excited to share more about its specifics in the future, so stay tuned for that.
But to give you an idea, only 53% of marketers use video content on YouTube. I don’t know about you, but that’s a lot of room to slide into. And a great friend of ours who is also in the social media marketing space shared this with me recently;
‘People go to YouTube intending to watch a video. Whereas on Facebook and Instagram, we are disrupting their feed — they may or may not stop to check us out.
Powerful right? Especially for those who are actively using video in your regular content.
Why Video Content?
Well, it converts. It converts prospects into distributors and customers. So the question should be, why not video? When you record a video (or go Live), it allows your audience to hear, see, and experience moments with you.
And, it should be no surprise that we are in the people business, right?
Showing who we are, how we speak, our mannerisms, etc., allows our audience to relate and connect with us. And this is everything!
I wanted to share a list from HubSpot of how you can use video in your content.
- Demo Videos
- Brand Videos
- Event Videos
- Expert Interviews
- Explainer Videos
- Animated Videos
- Testimonial Videos
- Live Videos
- Personalized Message Videos
Think about yourself as the prospect — how powerful would any of these videos be for you throughout the buying process?
Which ones would have been helpful (or were helpful) for you in your decision to buy or join?
Not only do you know it works, but it becomes part of your story of why you’re creating such content.
Whatever your niche is — video NEEDS to be a part of your marketing strategy. In past years you may have gotten by otherwise, but that will no longer fly.
Where will you start?
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